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PROCESS · HOW WE WORK

A process you can read in five minutes
and run alongside us.

No proprietary frameworks. No acronym soup. Here’s what actually happens between the first email and a site that ranks.

PHASE 01 / 04
01
WEEK 1 → 2
Audit & Strategy

Two weeks of pure listening and digging.

Before we touch a wireframe, we read everything you've got. Analytics. Search Console. Competitors' sitemaps. Customer-service transcripts. The output is a 12-month written thesis. Argue with it. We'd rather you challenge it now than at month six.

01Stakeholder & customer interviews (3–5)
02Technical SEO audit (30–60 pages)
03Competitive content gap analysis
04Analytics & funnel teardown
05Brand & messaging review
06Keyword cluster + intent map
YOU WALK AWAY WITH →A 28-page strategy document, a ranked roadmap, and a 60-minute readout call.
PHASE 02 / 04
02
WEEK 3 → 4
Design & Prototype

A working prototype in your browser, not a PDF.

We sketch low-fi wireframes, then jump straight into a clickable, mobile-first prototype at a private URL. Real fonts. Real copy. Real interactions. All before we write a line of production code.

01Low-fi wireframes (5–12 pages)
02Brand audit & visual direction
03In-browser prototype (real responsive)
04Content outlines for every page
05Copy drafts you can edit in-line
06One round of structural revisions
YOU WALK AWAY WITH →A password-protected prototype URL, a written content plan, and approved direction.
PHASE 03 / 04
03
WEEK 5 → 7
Build & Ship

Engineered, accessibility-checked, migrated.

Production code in your repo. Your CMS. Your hosting. We map every old URL to a new one. We test on real devices. We ship to a staging URL your team signs off on. Then, and only then, we cut DNS.

01Production build (Astro / Next.js / Webflow)
02Headless CMS configuration
03Full accessibility audit (WCAG 2.2 AA)
04Performance budget enforcement
05301 redirect map (we audit every old URL)
06Staging review + go-live ceremony
YOU WALK AWAY WITH →A live, indexed, monitored, fast website. Plus a 60-day support window.
PHASE 04 / 04
04
ONGOING
Grow & Optimize

The site keeps compounding, month over month.

Most agencies wave goodbye at launch. We're just getting started. Four articles a month, one strategy review, one technical sweep, one A/B test, and a weekly rank report. So you can watch the line move in real time.

014 long-form articles / mo
021 conversion-rate test / mo
031 technical SEO sweep / mo
041 content & roadmap call / mo
05Weekly rank report (every Monday)
06Quarterly 90-day reset
YOU WALK AWAY WITH →A site that grows on its own schedule. Cancellable month-to-month after the first 90 days.
Tooling we use

The actual stack.

ENGINEERING
  • Astro
  • Next.js
  • Webflow
  • TypeScript
  • Tailwind
CMS / DATA
  • Sanity
  • Contentful
  • Prismic
  • Airtable
  • Notion
E-COMMERCE
  • Shopify
  • Hydrogen
  • Stripe
  • Klaviyo
  • Yotpo
SEO / ANALYTICS
  • Ahrefs
  • Search Console
  • GA4
  • Screaming Frog
  • CallRail
NEXT

Let's build the last website your business needs.

Thirty-minute call. No deck. No pitch. We listen, ask a lot of questions, and tell you straight whether we’re the right shop. Usually within 48 hours.